In the dynamic world of food and beverage, Helen Kym Bui stands out as a modern, forward thinking entrepreneur. She is the visionary behind Yum Tra, a brand born from her passion for tea and her mission to bring the bold, diverse “flavors of the world” closer to everyone.

Inspired by her global travels, beverage tasting experiences, and years of hands on experience in the F&B industry including managing international franchise models, Helen blends creativity with strong business acumen.

Yum Tra is more than just a beverage brand; it’s a reflection of Helen’s cultural curiosity, dedication to quality, and belief in innovation. Under her leadership, the brand has become a lifestyle where tradition meets modernity, and every sip tells a story.

Through Yum Tra, Helen invites the world to experience a vibrant, global tea culture, one flavorful cup at a time.